Charlie & Luna
Branding and asset design for a modern pet CBD dispensary in NYC
Charlie & Luna is the project basis of Design Studio: Branding. I was tasked to create a dispensary and create the brand's visual and physical assets.
I developed a cohesive dispensary brand, crafting everything from the store name to product packaging and asset designs. I used procreate to design the logo, photoshop to create product mockups, and illustrator to design the final slide deck.
Initially, I completely underestimated the challenge of this project. I soon realized that good design often goes unnoticed, while poor design stands out immediately.
Similarly, I mistakenly restricted my creativity because I was working within a design system. However, I gradually learned to loosen up and experiment with existing shapes and forms to add depth to my designs.
Now, I'm eager to see how my efforts will contribute to the workforce. This project taught me valuable lessons that I can apply to UX, such as creating and working within design systems, and reimagining them to keep the brand relevant in the future.